Plus-1 International Co., Ltd.

By Tsuyoshi Shinkai , Plus-1 International Co., Ltd. , CEO

・The repeating sales 130% UP by CRM Mail marketing
improvement service
・CVR 30% UP by userbility improvement service
・CVR 180%UP by LP design

The problems our client had before

As Japan’s No.1 coustom T-shirt printing sales company,
these 3 points are needed to be enforced by building the strategy and using other companies' know-how
・practical use of the customers data effectively
・break dependence on advertising
・Become absolutely No.1 in custom T-shirt industry

About consulting service

The result of this project

Our client’s Voice

What kinds of problems did you have ?

As the scale of our company became bigger, we realized that we have to make efforts to create loyal customers. However, we couldn’t use effectively the data base which we had such as a simple customer profile and email address.

Also, we have been focusing on the new customer acquisition strategy by using various digital advertising media and worried about the future ricks because of it even though the online sales increase satisfactory. So, we thought we need to do something for increasing the loyalty of the customers .

Have you ever tried to conduct the project about CRM or Mail magazine marketing internally?

Yes. At first, we tried to strengthen CRM strategy but we don’t have any know-how at all. At the mention of the mail magazine, we can just send a email magazine by ourselves but we didn’t have any experiences or knowledge in mail marketing to create the strategic and effective mail magazine.

of course, we knew the date base is really important but we don’t know how to use it.
Moreover, It was hard for us to conduct the effect verification and set KPI with PDCA cycle by ourselves. We need to manage this project by using the independent verification.

What kinds of problems do you had beside CRM, Mail marketing?

One of the biggest problems is to increase CVR of the whole website. Even though we have a knowledge of usability, its not enough to improve CVR dramatically. We don’t have such a idea that user-friendly website should be built based on the objective points and the analysis of the other competitors.
We just modified the website design whenever we get a request from our customer.
So, it was necessary for us to improve our website. Especially, at the time, because we did have only online channel without any stores, to increase the level of usability on website is an urgent matter.
Also, we have been working on improving LP design internally as one of the web promotion strategy. However, we and the ad agency have been not going well to make a effect of Landing Page.

Did you receive any proposal of CRM except EC&Marketing?

Well, we had received the proposal about the mail marketing tool but, we didn’t have such a proposal to teach us how should we start and develop the CRM strategy.

Have you ever received the usability improvement proposal from other company?

No. At first, we have been thinking that we improve usability by ourselves based on the user questionnaires and other competitors websites.

What did you think after you receive the proposal from EC&Marketing?

The first one was about CRM. To be honest, we have doubt the effect of CRM or the data-based marketing until we received the EC&Markeitng proposal. That was the proposal which hit the nail on the head with the understandable explanation that they have a lot of experiences and know-how. Even though most of them are about the other industry, we are surprised how great impact they did.
In addition, we are very inspired by Mr. Ito ‘s userbility improvement service because of his idea that we are improving the problems little by little to prevent from one user’s abandonment out pf 1000. When we received the proposal from him and he pointed out our problems with confidence, we can believe this would increase the sales.

What is the most powerful reason that you decide to do business with EC&Marketing?

The detail of proposal and their huge knowledge were incredible. In addition, the accurate “the sales improvement simulation” is one of the biggest reason of our decision. Because we can see the detail of the project and KPI at first, it helps us to make a decision with confident. Through the project, we thought the number of simulation was based on the reality.
In case of other company, its not usual we can get the real number to improve. Because of them, we can think EC&Marketing’s consulting service as reliable.

Would you have any interesting points or exciting moments through this project?

I am interested in the system that each fields professional proceed the same project in cooperation with each others.
For example, if we proceed 2 services(CRM and Userbility) simultaneously, more synergies will be gained by them than conducting just one service and increase the sales more than 2 times. So, I thought each EC&Marketing’s service have a strong connotation and these are meant to increase the synergies each other. Through using the several service, we can find out the deeper problems and strategy and see through the direction to increase sales.

Would you tell us anything you want to say to EC&Marketing consultants?

We are very satisfied with each consultant’s performance and the results.
We are looking forward to continuing our business relationship.

Do you have any expectation for EC&Marketing’s service?

We will appreciate if you continue the stance which you think and conduct the project as if you are the member of our company. And more important, please continue to make a excellent results.