Cosmetics industry

By improvement the abandonment rate 6.6%,
Contribute to increase sales of 1oo million yen / year

Offered service

  • Web promotion
  • CVR improvement
  • CRM improvement
  • web design

Our client profile

the websiteBtoC cosmetic/healthcare Ecommerce website
target user10-30s male and female
the scare of businessabout 10 billion per year
the project periodcurrently in progress

The problems

・the low of the repeat rate of the first time only customers in spite of making effort to acquisition of new customers by TV advertising
・need to improve the retention rate 3% up

About consulting

We build up a hypothesis that the most effective solution for this client is the step mail which could approach the customers in a different way on each periods.

・current data analysis ? sorting out the problems
・planning ? conducting
・the effect verification


Verification the effect based on Access log analysis

Step mail strategy

Persona design

The result

The abandonment rate

the abandonment rate of the whole female member improve 3.84%
*we can say it was great result for the large number of parameters

Cancel/ return the goods

・the cancel rate of regular purchasing 4.57%
・Returning rate 2.15%

Our client’s Comment

To be honest, we are surprised the effect of this project.
It’s the first time to hear that mail magazine should deliver the necessary information in consideration of the customers mind or the way to think.
Although our company have been focused on the acuriesion , CRM movement is in fashion now.

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