EC&Marketing’s SEO black box consulting
increase the sales effect
more than 2 times!
KITAMURA Co., Ltd.
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+81-3-6435-9540
Contact us
+81-3-6435-9540Contact us
EC&Marketing’s SEO black box consulting
increase the sales effect
more than 2 times!
By Tetsuya Saito from KITAMURA , web marketing Div.
| the industry | photo studio/print/ Ecommerce |
|---|---|
| the number of employees | 7142 |
| the capital | 285.2 million |
| the listing | Tokyo Stock Exchange (TSE) 2nd Section |
| the sales/y | 114 billion |
We achieved both contributing to their web promotion to attract new customers and reducing online advertising cost.
Although they are dealing with the major advertising agency,
they don’t know clearly whether their promotion is really effective.
To be more specific,
・They are not sure how to measure if they are doing right SEO operation on non-Ecommerce website.
・its not unclear how much the Keyword research affect the web promotion.
Also, they couldn’t promote the measures for SEO strategically because SEO’s feature like black box .
we did a research about the Ad lisiting and SEO operation and find out various useless advertising. So, we did switch off to more effective operation and succeed to decrease the cost.
Especially SEO operation, the critical issue has been brought to light.
For example, they have been working on the useless keywords which have never affect to the customers behaviors or emotions at all.
At first, we distributed the ad group between traffic with business name and traffic from the organic research. We increased the effective terms to attract more new customers by the cheapest cost.
Eventually, we increased both the number of non-organic traffic and organic traffic.
It became clear that the other advertising agency’s theory is not essential.
we improved the SEO effect by reviewing the keywords. For example, we change the keywords from the high performance words, the high frequency research words, the high CV performance words, and the high CPC words.
・choose the best word along with the market trend, the device change and internal strategy to improve the website values.
・offer the consulting about the web contents to connect the online to offline
・offer the consulting about dealing with the future keyword
・evaluating the sales, advertising cost, and whole web promotion
・Decrease the cost about 56% while increase the number of click 2.5 times
・it become clear the market prices and potential values of CPA.
・We achieved the best number of acqurision since the websites were launched, and some of them are still updating the records.
while decreasing the monthly cost 50%, increase the number of visits from organic searching about 215% of their previous ad agency.
Because SEO operation has to be a black box, I have been feeling stressed a lot since I took over digital marketing section from the predecessor.
Therefore, we though that we need to understand SEO and manage to take a measure for it while cooperating with good SEO vender.
That’s because we have already realized that we couldn’t accumulate the know-how if we leave everything to vendor and eventually unable to even choose the good SEO vendor.
The biggest point is about the external links.
We knew that opening the external link to the public would be the huge risk but, if we pay for the web promotion, we think its important to make sure what kinds of strategies and the operations have been proceeding.
We make a points of strengthen the website’s SEO and also deal with Google’s updating rapidly.
First of all, we ask for the ad agency to give us a convincing explanation as premise.
The reason why we decide to work with EC&Marketing is that they could answer all of our questions with confidence. If they have any hesitation or suspicious points, we thought we would never put them an order.
We received many proposal by who can’t answer our question enough about how to increase sales by SEO. There are even some proposals which seems obviously going to fail. We might received the proposals from 7or 8 companies and still didn’t stop.
In these situation,
EC&Markting’s proposal seems that they could answer our needs to find out SEO’s black box and give us the clear explanation of our any kinds of questions about SEO.
Also, we had a strong impression that they can handle with any kinds of projects flexibly.
The ability to handle the problem quickly is one of the important essence for SEO vendor because SEO is the kindof 24/7service which needed to check all the time.
From these reasons, we thought that they could be a reliable partner.
To be frank, we can understand how little we know about SEO.
For example, we surprised that we need to take a measure on real-time even if it will take a long time to make a result.
Also, we appreciated that EC&Marketing consultant pointed out the things we have never paid an attention to. Especially for me, it was surprising that SEO operation should be the main strategy of digital marketing, which became my present mission.
Because we have been focusing on inbound marketing as the main strategy of our digital marketing for long time and we need to make the customers visit our website to reap the rewards of our previous inbound marketing strategy. That’s why SEO became more important.
Of course, if we pay much more money to increases the amount of advertising, the number of sales would be probably increased. However, it will end up the promotion become addicted the high-cost advertising.
To avoid from becoming the above situation, out strategy is to make our website naturally attract many customers by improving our SEO.
We are very satisfied with your well-thought-out service.
We appreciate that ECMarketing pointed out our problems by thinking as a one of our company. It sometimes hard for me to deal with these problems , on the other hand, its really valuable.
We are planning to launch the new website and we are happy if EC&Markething will get involve in it with us. Thank you in advance.
