Fashion industry

the sales by mobile mail magazine 15% up
the sales by PC mail magazine 20% up

Our offered service

  • Web promotion
  • CVR improvement
  • CRM improvement
  • web design

Our client profile

the websiteBtoC fashion Ecommerce website
target user20-30s female
the scale of companyabout 1,5 billion per year
the project periodcurrently in progress

The problems

・remain the flat of the number of acquisition
・communication improvement based on the detailed data analysis and increase the value by mail magazine and organize the operation system at the workplace
・Internal communication improvement based on the detailed data analysis and increase the sales up and design a internal operation system in CRM field.

About consulting

・build the data base to unify the data from the own website, rakuten, yahoo, DeNA , amazon.
・comprehensive consulting from analysis, setting the target, planning, writing guidance

・build the database for analyzing
・data analysis~mail magazine planning and writing guidance
・the effect verification


CRM total strategy

Customer’s needs research

Final documentation (Project ROI)

The delivery review

The result

Mobile mail magazine

increase the sales 14.7% up
target design/ creative improvement

PC mail magazine

increase the sales 19.6% up
KPI design based on the qualitative and quantitative data analysis PDCA cycle consulting

Our client’s comment

EC&Marketing consulting changed our stereotype to mail magazine completely!
We can move next step with confident and easy because the user figure became more clear. Also it is great that we can implement PDCA cycle internally and the creative staff come up with the implementation idea naturally.

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