Comparison Table of the Top 6 Digital Marketing Agencies in Japan
EC Marketing | ZODIGITAL | Dentsu Digital | Wunderman Thompson | Irep | Le Grand | |
---|---|---|---|---|---|---|
Clients | Estée Lauder, Pioneer, CLINIQUE, Levi’s, Lands’ End, Disney | Berlitz, Hubspot, Paitful | Microsoft, Toyota, Sony | Confidential | Adidas, Audi, L’Oréal, Farfetch, AXA Direct, Dell | Zurich Insurance, Triumph International |
Strengths | Bilingual staff with experience in Japanese and English markets; comprehensive services from research to UI/UX. | Founded by Jeff, an expert since 2004; ideal for small to medium projects. | Largest ad agency in Japan; best for large branding projects. | Global marketing expertise; ideal for large-scale strategies. | Representative of Japan’s digital agencies; handles global clients. | Early pioneers in Japan’s search engine marketing; high bilingual staff. |
Weaknesses | Small team; average knowledge of Rakuten Mall and Amazon. | Small team may struggle with large projects. | Smaller budgets may not secure top teams; focus on mass media. | Not suited for small to medium digital projects; weaker in Japanese market. | Large company may use less experienced staff for smaller projects; limited bilingual staff. | Small team; availability needs confirmation. |
Budget | Starting from tens of thousands of yen, average in hundreds of thousands of yen. | Starting from tens of thousands of yen, average in hundreds of thousands of yen. | Projects start from several million yen. | Projects start from several million yen. | Fees range from several hundred thousand to several million yen. | Fees range from several hundred thousand to several million yen. |